We have all seen the headline photographs of Premier League footballers scoring and celebrating goals. The spectacular goalkeeper save or the midfield ball winning challenge. They don't just look good, they look fantastic. Fans idolise them and children want to grow up to be like them.

This is where it started for me. Why should this sort of service only be available to the elite?  There's just as much passion, dedication and effort on display every Saturday and Sunday morning on the local grassroots pitches. All these players deserve to have headline grabbing photographs taken. It shouldn't be the preserve of the elite.

The joy these young players (and parents) get from seeing their best sporting moments caught in a photograph is immeasurable. They may have played in that game or been a spectator, but it's gone in a second. The photograph is there forever and a great reminder of just how amazing that moment was.